The Votes & Voices  exhibition presents visual argumentation strategies and a pictorial rhetoric that have shaped Swiss campaign posters from 1918 to the present. As sensitive indicators of socio-political moods, and as valuable contemporary documents, the exhibits reflect not only the history of Swiss mentality but also global trends.

Clichés, undifferentiated simplifications, a repertoire of drastic motifs and catchy slogans correspond to the laws of the medium, whose aim is direct mass manipulation. Over time, however, many well-known artists and designers have also created posters that have imprinted themselves upon Switzerland’s collective visual memory and have become icons of Swiss poster art.

The exhibition was organised to celebrate the 100th anniversary of diplomatic relations between Switzerland and Lithuania.

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